In any other year, the new Rolex Air King would’ve been the headliner if not for that other sibling. Yes, the new Rolex Daytona does deserve as the most blogged/buzzed watch at Baselworld 2016. However, I find the new Rolex Air King to be more surprising and fascinating.
Part of it is that most watch aficionados do expect Rolex to launch a ceramic bezel steel Daytona at one point. It’s a rather natural progression. It’s safe to say that most do not expect to see the new Rolex Air King. Certainly not with the bold yellow crown nor second hand and name in Rolex green.
The result is stunning. With the new Air King, Rolex managed to stay true to its original design language with the right touch of modernization and colour that have equal appeal to traditional Rolex fans as well as younger audience. The last part cannot be understated. The biggest trend in watch industry past 12 months is the move toward value. That is if you can call a $6,200 USD wrist watch good value.
In this time of more fiscal consciousness, purchasing a$6,200 timepiece from Rolex (2016 most valuable brand in the world according to Forbes) is a safer investment than in any other luxury watch brands. And Rolex knows this. While the new Daytona will remain on the grail and wish-list for average watch nerds, the new Air King is Rolex’s headshot at the value trend.
Yes, the new Air King does contain all the Rolex goodness including 100m waterproof monobloc screw-down caseback, brushed Oyster bracelet, Chromalight lume, and Parachom hairspring.
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