Low cost is the new black in luxury watch industry. Arguably, Cartier was the first major watchmaker to kick off the low cost trend with their Ronde De Cartier line. Even the mighty Rolex (notorious for not following industry trend) have their own response to their trend in the form of the New Rolex Air King. And let’s not forget Huer complete market repositioning with almost all their new watch releases pointing to the low cost trend (Biber is the genius).
Hindsight is 20/20 and all signs point to this. For too long, luxury watch industry continually raised their price on an annual basis at rate that leaves typical inflation way behind. I don’t see this as low cost trend as much as rational move and a much needed correction.
Now that I got that out of the way, let’s get to the matter at hand. First, A. Lange & Sohne is one of my favourite watch brand. Along with the aforementioned Huer, the New Rolex Air King, the new A. Lange & Sohne Saxonia Thin 37mm is one of the most significant statement on the low cost trend in luxury watch industry yet.
For non-watch fans, $14,000 USD is likely $13,600 too much for a wristwatch. Then again, you shouldn’t even be reading my blog in the first place. For my fellow watch aficionados, $14,000 USD for true haute horology from a watch brand on par with Patek Philippe just did not seem possible until now. A. Lange & Sohne Saxonia Thin 37mm might miss the size mark by 1mm as many purists think the perfect size for a dress watch is between 38mm to 40mm. However, it wears larger then its size and if you have medium to small wrist, it wears fits well. And at just 5.9mm thick, it is thin and should be able to slip easily under most cuffs.
For many including me, the real beauty of a Lange timepiece is in the back. A. Lange & Sohne Saxonia Thin 37mm contains manually wound L093.1 movement with 70 hours power reserve. A. Lange & Sohne Saxonia Thin 37mm does not cut corner as you still get Lange’s classic hallmarks include the German-silver three-quarter plate decorated with Glashütte ribbing, solarised winding-train wheels, three screwed gold chatons, as well as a hand-engraved balance cock with Lange’s haute horology caliber finish.
Unlike the new entry level watch (I’m looking at you Chopard) A. Lange & Sohne Saxonia Thin 37mm comes in precious metal (white or rose gold). I think A. Lange & Sohne Saxonia Thin 37mm might be one of the most significant response to entry level trend from luxury watchmakers yet because it comes from one of the most respected haute horology brands with almost no visible compromise at a price point that raises real questions not just about its peers (Patek) but also lesser luxury watch brands (IWC, Chopard, etc).
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